Be Wary...

"...be a part of a 4-billion dollar industry..."

"...earn a 6-figure income..."

"...this is the ONLY Certification..."

As our industry develops, the Youth Development & Fitness sector is saturated with these types of claims.

Be wary!

If I were to attach these claims to any other product, you'd laugh. Yet, in this industry, trainers are forking over hard-earned dollars for these types of promises.

For my own humor, I laughed out loud recently when I saw a video on a youth fitness blog as the trainer was seemingly moved to tears over the awesomeness of this youth fitness program being sold.

Be wary!

A trainer moved to tears is a trainer that has no real idea where his direction is. The information came from thoughts and pre-existing knowledge forged decades ago that has been re-formulated and re-packaged so that it is ready to be sold to the masses. It was sold so well that a trainer that probably doesn't make much money, that doesn't have any real concept or philosophy, is so moved by the purchase of a product that he almost starts crying on video.

Be wary!

The video of this trainer crying is itself a marketing ploy to get more misguided professionals to cough up their money for the same experience.

Stay tuned...I'm just getting warmed up.